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The World’s Liquefied Natural Gas Market Is Roaring Back | #Business

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The World’s Liquefied Natural Gas Market Is Roaring Back

LNG This Summer

Accounting for ~15% of global gas consumption, the 48 Bcf/d global liquefied natural gas (LNG) is on the move again.

After an obviously rough 2020, where Covid-19 caused just 1% demand growth, all-important Asian prices have been around $10 per MMBtu for summer, versus below $2.00 for last summer.

This could be the highest summer LNG prices since 2014.  

Asia and Europe are both replenishing gas inventories after a harsh winter and colder April to ready for winter 2021-2022.

China’s May LNG imports, for instance, just set a record for the month, up 26% year-over-year.

This is great news for the U.S. LNG business, ranked as the third largest supplier.  

U.S. gas has wide arbitrage opportunities since domestic prices are $3.00, even much lower for futures prices starting in Q2 2022.  

Last year, it was a sunken export market that kept domestic U.S. gas prices at a crazy low $1.60 for June.

Beating Covid-19, U.S. gas demand last May-September was about the same as the records set for the same period in 2019, at ~75 Bcf/d.  

For April, the U.S. Department of Energy (DOE) reports that our LNG exports averaged 9.2 Bcf/d, after setting a record in March at 10.5 Bcf/d.

Up from 6.5 Bcf/d in 2020, DOE has our exports at 9.0 Bcf/d this summer and averaging 9.2 Bcf/d for 2022.

Asia is the obvious price because it holds 75% of global LNG demand and is expected to account for a staggering 95% of new demand from 2020-2022.

LNG Over the Long-Term

For natural gas as a commodity, global use will stay resilient even in a policy scenario where the human-induced rise in global temperatures is held to 2 degrees C or less.

This explains why net-zero carbon gas companies like BP and Shell are expanding their LNG portfolios, not to mention giant commodity traders like Vitol touting gas as a “cost effective and cleaner fuel solution.”

The reality is that progress towards a clean energy future must include investments in gas infrastructure: some 85% of all humans live in still developing countries, desperate for the very same energy that made us Westerners rich. 

The notion that the still developing countries will somehow drastically curtail their energy options (i.e., block fossil fuel usage) is being overplayed by the developed countries.

Setting the example for others, gas now generates 40% of U.S. electricity, double second place coal and nuclear – a “dash to gas” that has significantly cut the country’s CO2 emissions.

In turn, the recent International Energy Agency’s advice – which contradicted its previous investment advice over the past decades – of no more upstream coal, gas, or oil projects is only being heard by its 38 member OECD countries.

These are the rich nations that comprise just 15% of the world’s population.

Simply put, Russia, China, and OPEC nations are ready to be gifted from such a recommendation, already helped by last week’s “climate activist wins” against Chevron, Shell, and Exxon.

Take OPEC’s Nigeria alone, where oil alone accounts for half of government revenues, which is ready to “Kick-start 100 Oil & Gas Projects Between 2021 and 2025.”

And be careful tossing climate shame at the Nigerian government for an obsession with economic development: 80 million Nigerians live on less than $1 a day.

As rich California painfully found out last summer, gas is the key backup fuel for wind and solar energy development because they are naturally intermittent, typically available only 25-40% of the time.  

More long-term contract signings are reinstalling optimism for LNG developers.

The export industry is looking beyond the traditional Asian demand centers, like Japan, South Korea, and most recently the boom of China.

Along with currently Covid-19 devastated India, emerging markets such as Myanmar, Vietnam, and the Philippines are becoming vital for LNG sellers.

Demand in Southeast Asia could quintuple over the next decade.

With only one LNG project taken a final investment decision in 2020 (Sempra Energy’s project along Mexico’s west coast), new ones getting greenlighted will help facilitate growth in LNG consumption.  

Fully developed Europe will remain integral as a swing demand center but incremental needs are limited.

The Middle East and Brazil will see moderate growth in LNG consumption.

Global LNG demand is slated to rise 40-50% over the next 10 years and perhaps even double to nearly 100 Bcf/d by the early-2040s.

There are currently around 16-18 Bcf/d of projects under construction, but an additional 8-10 Bcf/d of new projects will be needed over the next decade alone.

Longtime key suppliers such as Malaysia, Indonesia, Trinidad and Tobago, and the UAE are facing a declining ability to export.

The top five producers by 2030 will be Qatar, the U.S., Australia, Russia, and perhaps Mozambique and could total over 75% of LNG sales.

U.S. projects will need to be highly competitive to compete.

Developers here are also looking to enhance their ESG positioning with carbon capture and sequestration facilities at LNG plants, a key to reach Europe where U.S. LNG has already been denied because of methane emissions.

For example, EQT, the largest U.S. gas producer, has called to reverse the rollbacks of methane regulations.

Qatar’s $30 billion, 40% LNG capacity expansion project for its immense North Field (appraised at a mind-blowing 1,760 trillion cubic feet) is a game-changer and will equal 20% of global export capacity.

Qatar has the lowest production costs in the world and is looking to China for investments, a shift from Qatar’s normal partnering with the western majors for technology and global outreach.

Qatar is even working with ExxonMobil for the Golden Pass LNG export project in Texas.

Mighty Russia also wants to extend beyond its pipeline dominance to controlling 25% of the global LNG market over the next 15 years.

One more interesting question will be if Canada can eventually ship LNG from its western coast to Asia, having an advantage over U.S. suppliers in the Gulf that are more distant and must pass through the Panama Canal’s hefty tolls and traffic.  

With huge offshore gas deposits but also facing violence and civil unrest, Mozambique is also LNG competition for the U.S.

But those of us demanding a much larger focus on alleviating horrific energy poverty (to me, the west has made it the world’s forgotten calamity) around the world have serious questions about Mozambique.

Only about 40% have Mozambique’s population has access to electricity, meaning that over 19 million people – about the population of metro New York City – in the much-hyped emerging LNG exporting nation have no access to electricity.

Yet, Mozambique is somehow primed to ship away huge amounts of natural gas, the world’s go-to fuel.

This has become a typical problem: 70-75% of the huge energy resources in sub-Saharan Africa, where some 600 million people have no access to electricity, has been bound for export to richer and mostly energy-fulfilled nations.

For an oil and gas industry critically looking to enhance its ESG positioning and public relations image, the Mozambique LNG export push must not become another black eye.

I reported on this very opportunity sometime back that “Oil And Natural Gas Companies Could Be Heroes In Africa.”

Even more, China is increasingly investing in sub-Saharan Africa for its plethora of minerals and critical materials required globally for “the green energy transition,” centered on hundreds of millions, if not billions, of wind and solar power farms and electric cars.

China’s Belt and Road cooperation to access natural resources around the world quietly just got its 45th partner: the DR Congo that mines over 70% of the world’s cobalt.

We do know that in our climate-energy discussion, distant promises come extremely cheap: “China burned over half the world’s coal last year, despite Xi Jinping’s net-zero pledge.

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Why The Striker Is Belgium’s Talisman | #Business

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Why The Striker Is Belgium’s Talisman

On a night when soccer seemed to matter a little less and Russians vehemently booed Belgium taking the knee, Romelu Lukaku demonstrated why he will be Belgium’s standout star at Euro 2020. In a rich vein of form, ‘Big Rom’ has no time to waste and wants to deliver silverware for Belgium’s golden generation. 

After ten minutes he capitalized on meek defending by the hosts and dragged an instant shot on the turn past a hapless Anton Shunin. When the cross from Dries Mertens came in, Belgium’s number nine had been in an offside position, but Semenov’s touch meant a new phase in place commenced. Above all, Lukaku demonstrated his lethal instinct as one of the world’s best strikers.

In the absence of both Eden Hazard, perennial struggler with injuries at Real Madrid, and Kevin De Bruyne, victim of Antonio Rudiger’s obstruction in the Champions League final, Lukaku however has become so much more than simply a fine centre forward. The Inter striker is Belgium’s undisputed leader at these finals, having come a long way since his national team debut in 2010 at the age of 17 under then coach George Leekens when Belgium was in the midst of a generational transition and he netted twice in a friendly against Russia.

In his first 20 matches for Belgium, he would go on to score just three goals, far from convincing stats, but above all his somewhat clumsy style with a heavy first touch irked the majority of Belgian fans.  

That debate rumbled on for years, even when Lukaku signed for Manchester United from Everton in a £75 million move and subsequently failed to convince. In the Premier League, the Belgian was perceived as a flat-track bully and an incomplete striker. Lukaku again stood accused of a heavy first touch, poor positioning and, at times, a profligacy in front of the goalmouth. As a result, he seemingly never convinced in his position and drew excessive criticism. 

However, it didn’t bother him. On the eve on the World Cup in Russia, Lukaku said that he had little or no competition in the national team. He wasn’t bluffing either. He became Belgium’s all-time record goal scorer. His all-round game improved as well, not least because Inter coach Antonio Conte has allowed him to play on the front foot and built his team around the Belgian. Today, Lukaku is among the five best strikers in the world. 

Roberto Martinez has constantly praised Lukaku as a top class striker, but believes that the number nine can develop and improve even more. Does he need to? Teams across Europe and beyond fear him. 

Against Russia, Lukaku’s versatility and intelligence were apparent. He dropped deep, drifted to the right, dribbled and, generally, tormented his opponents. The Russians were restricted to long balls in the direction of Artem Dzyuba and half chances, sending the partisan fans in the stands into a short frenzy, but they could never match Lukaku and his team.

Substitute Thomas Meunier built on Lukaku’s early goal and Belgium never really needed to accelerate against a poor Russia in a match that allowed the ‘Red Devils’ to ease their way into the tournament in perfect style. The second half descended into a simple training exercise for Martinez’s team, controlling possession to protect the lead. As the match petered out, Lukaku completed the 3-0 victory, outpacing Semonov to drive a low right-foot shot past Shunin at the near post.

At the final whistle, Lukaku kneeled and prayed to the Gods. He had done everything right in Saint Petersburg: he fought racism, supported his friend Christian Eriksen with the words ‘Chris, I love you’ and underlined that he is Belgium’s most indispensable player with a brace. Lukaku proved a point: he is at Euro 2020 to win it.

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A Day in the Life of a Video Editing Professional | #Business

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Video editing process

Video editing is an attractive job for someone who loves movies and the ability to express themselves through video. Whether you want to create commercials, your own Youtube videos, or anything else in this industry, you’ll need to have a few baseline skills that will make you a more attractive candidate.

In today’s guide, we’ll go over some of the responsibilities that video editors have and we’ll also discuss some of the skills that you’ll need to excel in this field. Beyond that, we’ll also go over how you can make your transition into professional video editing smoother and discuss the value of a video editing degree compared to experience.

photo credit: Kelly Lacy / Pexels

What Does a Video Editor Do?

As the term “video editing” would suggest, you edit videos, but to put it in more detailed terms, you’re tasked with working with video clips and stringing them together. Don’t make the mistake of thinking that you’ll only need to edit video, however, as you’ll also need to be skilled at working with audio tracks.

Since audio and video go hand in hand, you’ll need to be able to produce advanced projects that combine music and other sound with the video clips that you edit in. Other than working with audio, you’re also expected to understand more advanced features and systems like motion tracking.

Motion tracking allows you to create composite scenes without making the camerawork look fake, and it’s a skill that’s in high demand with the next generation of video editors. While it may not be a simple drag and drop, motion tracking is a skill that will serve you well in the industry, so it’ll be worth learning.

You’ll also have to learn how to use the chroma key, ensuring that your footage has the right color balance for the kind of effects that you’re trying to create in your movie. The exact way that you edit the color key of your footage depends on the formats that you’re using and the tools at your disposal.

Key Skills That a Video Editor Should Possess

One of the most essential parts of stringing together video and audio into something that people will appreciate is the ability to edit the video while seeing it through your audience’s eyes. You need to be able to tell a story through your skills as a video editor, because that’s what you are, a storyteller.

Don’t limit yourself to the Windows-Mac ecosystems, as you may also benefit from the ability to edit videos on the fly using mobile operating systems. While a video editing app may be a little less powerful than desktop programs, the ability to make slight edits no matter where you are may be crucial, even if it’s a small correction.

Multi-platform and cross-platform video editors are also in high demand, as some businesses may use Windows while others use Apple iMovie. Also, learn how to integrate features like screen recording, which will allow you to create things like tutorials and game footage.

Getting into the Video Editing Field by Learning Adobe Premiere Pro or Final Cut Pro X

The kind of video editing software you use will determine how attractive of a hire you’ll become, as we discussed in the previous section. Someone who can operate within a wide range of ecosystems like Final Cut Pro X or Adobe Premiere Pro will turn potential employers’ heads.

While the time of Windows Movie Maker is long gone, there are other simpler editing programs that you can use like Pinnacle Studio. The good thing is that most video editors are relatively similar to each other in basic operation, featuring a timeline where you can drag and drop to edit video.

If you’re trying to get more experience working with these programs, you have a few choices, but we’d recommend exploring them yourself for a little while. Once you’re comfortable with the basics, you can move on to subscribing to a class or working with a mentor who knows the programs intimately.

A Degree vs. Experience in the Field

Many people looking to get into video editing wonder whether they should focus on getting a degree in video editing or if they should jump right into the field. Unfortunately, there’s no easy answer to this question, as it depends on your skills working with various programs and the opportunities that you have available.

If you have an easy job as a video editor and you haven’t attended college, you should probably pursue that opportunity, especially if you know what you’re doing. This is because video editing experience is highly valued in the field.

On the other hand, going to college for video editing will likely get you a higher starting salary, as you’ll be seen as already having proved yourself to a certain extent.

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Watch Nate Diaz Defeat Anthony Pettis | #Business

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Watch Nate Diaz Defeat Anthony Pettis

Nate Diaz had not fought for nearly three years when he stepped into the octagon to meet former UFC lightweight champion Anthony Pettis in a welterweight matchup. The scrap served as the co-main event of UFC 241. Pettis had fought seven times since Diaz’s most recent bout. The ex-champ was 4-3 in those contests.

Diaz’s previous fight was an August 2016 majority decision loss to Conor McGregor. The setback was a rematch. Diaz won the first meeting between the two, scoring a submission win over the former two-division champion in March 2016.

While Diaz figured out his next step, Pettis stayed busy but had an up and down run. He dropped to featherweight in late August 2016 and won his first bout at 145 pounds with a submission victory over Charles Oliveira. Pettis was then set to fight for the interim 145-pound title, but he came in overweight for a contest he would go on to lose to Max Holloway via a third-round TKO.

In July 2017, Pettis moved back to lightweight and defeated Jim Miller by decision. He then went 1-2 before he decided to head to welterweight. In March 2019, Pettis knocked out former two-time welterweight title challenger Stephen Thompson with a come from behind knockout. That victory set him up for a battle with Diaz.

Pettis, who was the No. 7 ranked welterweight at the time, was the slight favorite heading into the 170-pound contest.

Despite being the underdog and the long time between fights, Diaz dominated the contest for almost the entire 15 minutes. Diaz landed 205 total strikes to Pettis’ 86 strikes. When the scores were read, Diaz won 30-27 on two cards and 29-28 on the third.

Diaz lost his next fight, which was against Jorge Masvidal, by doctor stoppage. Diaz has not fought since that November 2019 setback. On Saturday he steps back into the octagon to face No. 3 ranked welterweight Leon Edwards.

Before that fight takes place, watch Diaz defeat Pettis.

UFC 263 takes place on June 12 at Gila River Arena in Glendale, Arizona. The main card streams on ESPN+ pay-per-view following prelims on ESPN and ESPN+ and early prelims on ESPN+ and UFC Fight Pass.

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4 Types of Tools You’ll Need to Manage a Hybrid Workforce | #Business

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Hybrid workforce working with laptop on the couch

A hybrid work from home model allows some employees to work from home while others work from the office. Working with a remote team requires strategic planning and technology to keep all the employees connected. Through technology, remote staff can stay connected through chat, video, and voice communication channels.

Hybrid work is especially beneficial for small businesses for the following reasons:

  • It’s easier to bring back a smaller number of employees safely back to work and ensure they follow safety procedures.
  • It may be easier to maintain communication and access between leadership teams and employees with smaller leadership teams.
  • It allows employees to be flexible and swiftly pivot to a new process or approach when necessary.

Digital marketer working from home

Benefits of Hybrid Work Model

1. Cut costs

One of the most significant advantages of the hybrid approach for small enterprises is cost reduction. Companies can save money by opening smaller offices in more cost-effective places or going entirely remote by eliminating the need for a vast corporate headquarters.

2. Enhances employee satisfaction

Employees now have a higher quality of life since they may live in more affordable areas, avoid long commutes, and have work hours that are more flexible to match their schedules.

3. Accommodates people with disabilities

The hybrid work model gives remote workers with disabilities the chance to work comfortably.

4. Decreases exposure to health risks

With fewer in-house personnel, your organization may be able to reduce the transmission of colds, the flu, or COVID-19, thus resulting in fewer sick days.

5. Raises productivity

With this work model, employees working remotely can work to their strengths. You’ll be able to give team members who need to concentrate quietly at home and those who flourish in a community office environment the freedom to work where and when they want.

6. Open to talent from across the globe

You’ll establish a staff with extraordinary capabilities if you open openings to worldwide candidates.

Work from home happy

Remote Team Management Tools

In a hybrid work model, some employees work from home and others work from the official business premises, creating a need for tools for managing remote teams. This technology ranges from software to monitor remote workers to project management programs.

Below are some of the best work from home technology:

Businessman working on his business idea

1. Remote Employee Monitoring Software

First in remote management solutions is employee monitoring software, which is a program that informs managers about how their employees use their computers during work hours. The software accomplishes this by gathering information about their internet and social media usage and when they are active so that the employer can assess their productivity and efficiency.

The software lets you track all sorts of employee activity and even allows you to set and enforce different rules and policies for your organization. What’s more, it even gives you notifications whenever employees violate your guidelines.

Below are the types of employee activity you can track using the software:

  • Web activity
  • Login history
  • Application usage, e.g., Microsoft Word, Notepad
  • USB file transfer

Examples of remote employee monitoring software

1. Workpuls

Workpuls is among the best remote employee monitoring software. It allows employers to track their time, app, and web usage activity. It also provides behavior analytics and regular reports via email informing you of how productive your staff is.

The software is designed to meet enterprise-level security and privacy standards, ensuring that you comply with all applicable data privacy and security rules.

2. Hubstaff

Hubstaff is another excellent employee monitoring program. It comes with application and website tracking to provide proof of work. Besides, it comes with a screen capture feature that you can customize to your liking.

Using project management software

2. Project Management Tools

Individuals and teams use project management software to organize and manage their projects and responsibilities effectively. Typically, the phrase applies to project management software that you may buy online or use for free.

The software includes features such as:

  • Planning and scheduling: Tasks, subtasks, folders, templates, workflows, and calendars allow you to plan and delegate work in one location
  • Collaboration: project management systems allow you to assign tasks, add comments, create dashboards, and proof or approve changes with your team.
  • Documentation: File management capabilities that allow editing, versioning, and storing files can help you avoid missing or obsolete data.
  • Evaluation and analysis: Resource management and reporting can track and measure productivity and growth.

Examples of these tools for managing remote teams:

1. Trello

Trello allows users to customize and expand with more features as their team grows. They can also manage projects, organize tasks and even collaborate on projects. It’s an exciting and visual way to manage and plan your work.

2. Scoro

Scoro allows you to manage projects, tasks, contacts and billing all in one comprehensive system. Its features include task scheduling, team utilization, real-time project overview and automated billing.

HRD staff meeting with employee

3. Human Resource Software

HR software is a digital solution for monitoring and optimizing an organization’s everyday human resource duties and overall HR goals. It allows HR personnel and managers to devote more time and resources to more productive and profitable endeavors.

The software includes features such as:

  • Employee data storage and organization.
  • Making workflows and keeping track of approvals
  • Time tracking
  • Tracking employee training
  • Employee satisfaction is measured and reported on.
  • Goal-setting and performance management.

Examples of HR Software include:

1. Bitrix24

Bitrix24 provides users with free HR tools, such as shared calendars, document management, employee portal, workload planning, task and project management, to name a few.

2. Gusto

Gusto is a cutting-edge online people platform that assists small businesses in managing their workforces. Its tools and services enable you to onboard, pay, insure, and engage your team in one integrated, simple-to-use platform.

Communication with a client

4. Communication tools

Communication software is a program or application that transfers data from one system to another. This type of software allows users to access systems remotely and share files in various formats across computers.

To protect sensitive data, they frequently include enterprise-grade protection across the infrastructure. Advanced features such as file transfer protocol, an intranet platform, and VoIP may be included.

1. Slack

Slack provides a sophisticated and comprehensive chat tool for small organizations. Slack offers individual and group audio calls and video conferencing in addition to one-on-one and group chat. It’s easier to collaborate with than most chat tools.

2. Microsoft Teams

Microsoft Teams is a software-as-a-service service that’s also integrated with Microsoft’s Office 365 subscription. It establishes a chat-based workspace where real-time communication is prioritized.

Busy remote worker

Conclusion

It’s entirely possible to make a hybrid model work for your employees while also helping your organization run more profitably and efficiently with proper planning and the right management software. Using a remote team manager for small businesses not only improves the company flow, but also saves time, money, and resources.

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American West Faces Wildfires And Water Shortages As Climate Change Amplifies Drought | #Business

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American West Faces Wildfires And Water Shortages As Climate Change Amplifies Drought

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Arizona and Nevada are facing water shortages this year as Lake Mead, the country’s largest reservoir, falls to its lowest ever level, with large swathes of the American west facing an increased risk of wildfires amid soaring temperatures and prolonged, severe drought, conditions that are amplified by rising temperatures and human-driven climate change.

Key Facts

Water levels at Lake Mead, the largest reservoir in the U.S. and a major water source for some 25 million people, sunk to the lowest levels since it was created by the Hoover Dam in the 1930s, officials announced Thursday.

75% of the American west is experiencing severe drought—more than a quarter of this considered to be the highest level, “exceptional”—according to the U.S. drought monitor, adding to a long-running “megadrought” that has afflicted the region since the turn of the millennium.  

Experts believe rising temperatures due to climate change are exacerbating the drying and contributing to heatwaves, creating the kind of conditions where it is hard to recover from drought conditions.  

The conditions point to another above-normal risk of fire for the region, according to the National Interagency Fire Center and experts, a grim prospect after the worst fire season on record.    

The dry conditions are leading farmers in the region to reconsider their crops and warn of food scarcity and higher prices, with some crops needing more water than is available in the arid conditions. 

Key Background

While drought and dry weather occur and vary naturally in the region, the increasing temperatures pushing the American west over the edge are human in origin and make the conditions more likely to occur. Scientists report the current drought to be one of the worst in the west in 1,200 years, something they attributed to human-driven climate change. According to experts, climate change has also made it more likely that any wildfires will be bigger and more intense.   

Surprising Fact

Utah Governor Spencer Cox asked Utahns to pray for rain in early June after he had declared a state of emergency over the arid conditions in May. Cox said “divine intervention” was needed because “we need more rain and we need it now.”

Further Reading

The Drought In The Western U.S. Is Getting Bad. Climate Change Is Making It Worse (NPR)

Hoover Dam reservoir hits record low, in sign of extreme western U.S. drought (Reuters)

‘Megadrought’ persists in western U.S., as another extremely dry year develops (National Geographic)

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5 Ways to Guest Post for Brand Awareness. Expert Tips From Gawdo.com | #Business

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Influencer and blogger writing blog post

Guest Blogging has become a great tool to build brand awareness. It helps your Brand is seen and heard through guest blogging, which is a unique way of linking with existing and potential customers.

The guest blogger should be an active contributor to the community; he or she must be engaged in the local community and be able to build relationships and credibility. The guest post should build social media links and backlinks for your website and help you build a better online visibility.

Facebook and twitter have taken blogging to a different level altogether, and for businesses this can be a great opportunity to share information with your audience while building brand awareness. Guest blogging gives your readers a taste of what is can offer, but for brands it is vital that the content you publish on your blog is relevant and useful to your audience.

Guest blogging is a great opportunity for brands and can really help in building customer loyalty and drive traffic to your website.

Many people consider social media platforms as ‘noise’, and rightly so! However, for businesses seeking to promote their brand awareness, the use of social networks can be a benefit, especially when used in conjunction with the other online advertising tools available. Gawdo.com is an organization that can provide expert advice on using social media to market your business effectively. However, just like any other advisor, an influencer should be a good source of information, and not simply a mouthpiece for you to spout your line or promote your company. While the influencers might work for you, your reputation depends on them being objective and working solely for you.

Business blogger blogging

As mentioned before, guest blogging helps in building brand awareness amongst your target audience. The content should be relevant to the product, and it needs to demonstrate the benefits of your product to help build brand awareness. Guest blogging can also help you build relationships with other bloggers in your niche. This is a great way of building a network of knowledge and support, which can be the difference between success and failure.

If you own a blog, then guest posting for other blogs can also be beneficial. You build links to your own blog, and this traffic can be directed towards your site. A popular social media platform for this is Twitter, and the blogger’s followers can be targeted to your site through this method. In order to build brand awareness, blogs need to be relevant to your target audience.

For companies who have a smaller budget, social media marketing can be a cheaper option, and can be even more effective. By using social media sites such as Facebook, you can set up an attractive page that relates to your brand and/or product. This page can be promoted regularly, and visitors can be directed to your site for further details.

Influencer marketing

Influencers are another way to build brand awareness. Look for influencers in your industry who you can contact and request they make posts about your company on their page. They will be happy to do this as it allows them to receive free exposure. These posts will appear on their wall, and if a visitor wants to see more, they can click on the link and be taken directly to your website. However, these influencers tend to work on smaller brands, and not large multinational companies, so it may be difficult to target them.

Another good way of targeting small businesses is by using Pinterest, and Instagram. Pinterest is a popular social media site where people can add and share pictures. It is perfect for small business owners as it allows them to reach potential customers and build brand awareness among the target audience. The same goes for Instagram, an Instagram influencer can easily post high-quality images from their personal camera, and then direct visitors to their website.

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